One of the top trending smartphone application made available for people is what they call Instagram. It’s an application where people share their photos about their daily life. And when it comes to social media marketing, it’s an important platform to take advantage off.
Since social media platforms like Facebook, Twitter and Google + have launched their new advertising features to help businesses to reach wider audience. Today, we’re going to give you some guides on how to properly use instagram to leverage your business.
Make sure to switch your account to business account. Business accounts are recently launched by instagram and will give you access to a host of business features.
Once you’ve setup your instagram business account, you’ll be able to manage your ads directly from Facebook Business Manager Dashboard.
But that doesn’t stop right there, being able to target the right audience can help you gain followers on your account. For example, you are the owner of a restaurant business, targeting people who follow influential chefs, food critics, restaurants or any food related pages is the best choice.
Knowing your audience is the best way to grow your page. Instagram also has a feature that shows insights like how your posts are performing and the growth rate of your followers. The app also includes the location, age, gender and when your followers are mostly online. These are the keys in creating content and knowing options that doesn’t work for you.
The best way to promote your instagram is through content. Instagram is all about photos and has a reputation for being a source of beautiful images made prettier by filters and frames. Focus on getting the best image possible to promote your business. Take photos of something that may interest people to come over and try your products or your services. Capture moments that makes your company standout.