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E-commerce Marketing 101: Social Media Campaigns


If you have a great product or services, a perfect website and a reliable e-commerce platform, then you are ready to take your business to the next level. But how do you drive traffic to your site – traffic that will lead to sales? If you are trying to bring in potential customers, you first need to optimise the website. And today, we’ll give you some tips on how to increase your conversion rates through social media platforms and paid advertisements.

Social Media Advertisement Campaigns

Billions of people are communicating through social media and taking advantage of this trend for our business is the right choice. To Increase the website traffic for your e-commerce store, you need to be able to find and communicate with your target market. With social media advertisements, you can create highly targeted campaigns that will serve as tailor-made advertisements for the customer who is most likely to click through and purchase your products.

If you are thinking of running social media ads, here are some of our recommendations:

Facebook Ads

Facebook is the largest social media platform and has approximately 1.6 billion users. Facebook is filled with opportunities for you to reach new customers and bring them back to your website. The advertising platform of Facebook is based on user’s interest, behavior, location, and more. These powerful ads are your key to success in bringing users back to your website. To learn more about Facebook Marketing, click this link.

Pinterest Ads

Pinterest is popular among niche groups like DIY crafts, Home Decoration, Fashion, Photography, Restaurants. Pinterest can be a great way to influence the purchasing decisions of its users. Pinterest is home to promoted pins. This is a form of advertisement that pushes your pins to the top of your customers’ search results, helping the product to stand out among others.

Twitter Ads

Twitter ads come in three types. The first is promoted trends, which put  a sponsored topic on top of the trending topics (which reflect the most discussed topics on twitter at any given time). The second one is promoted accounts, which Twitter suggest users to follow. Lastly, there are promoted tweets. These promoted tweets are shown up the top of the searches on related topics at the user’s timeline.

Instagram Ads

Instagram is an incredibly popular platform among internet and mobile users. Statistics show that 73% of its users are aged between 15 and 35 years old, making it the perfect choice for businesses whose target market includes this demographic.

The recent updates on Instagram, expanded tool set for business owners is added and Instagram is quickly becoming the social media platform perfect for advertisement.

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