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SEO Essentials: Mobile Friendly Website

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With the “Mobilegeddon” update, Google claims websites that are not mobile-friendly are being penalized when it comes to organic rankings. As of today, many of us access different kinds of websites using our mobile-phones, which means desktop should no longer be the sole focus of web designers and marketers in developing a website.  

Generally, a mobile-friendly website is a site that is designed to display properly on smaller screens (Smartphones and Tablets). Standard websites do not render well on these devices, whereas websites that are mobile friendly adjust to smaller screens and reformats the content and interface on the website.

Why is it important for website owners?

More and more people are using mobile phones to access the internet for their search queries and it is important to make sure that visitors should have a positive experience regardless of the device they are using. If your website takes too much time to download or is not mobile friendly, they might move along to a competitor, increasing your bounce rate and decreasing your click rate.

Here are some advantages of having a mobile-friendly website:

  • Increase in Lead Generation
  • Increase your brand identity
  • Positive User Experience
  • Improved Search Visibility and Organic Rankings

As of today, Google has given more priority to mobile friendly websites in search results, which means more visitors and more traffic for a website. Even if a small portion of your target visitors are on mobile devices, this could be significant for your online visibility and rankings.

How can you determine if your website is Mobile-Friendly?

If you are unsure whether your website is mobile responsive, you can type your URL into Google’s Mobile Friendly Test. Here are some questions to consider:

  • Is it easy to navigate?
  • Does your website load in less than three seconds?
  • Does it provide great user-experience?
  • Would you spend time on your website if it was not your own?
  • Is the content easy to read?
  • Do you recognize a CTA or Call to action?
  • Can you see the images clearly?

If the answer is “No” to any of these questions, then it is time to optimise your website to a mobile-friendly site and capture the traffic and sales you’ve been missing out from mobile-users. Contact us today at WebRight and we’ll help you create the website that you need. You might also want to read about the importance of having an e-commerce site for your business.

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