SEO Services FAQ
SEO stands for search engine optimisation. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
Search engine criteria are constantly changing, especially with Google, and knowledge of current search engine search criteria is key to making sure that your website will be found via organic search.
There is also the fact that the online landscape has become very competitive, and very few companies are able to attain high organic search rankings without professional help. It is not enough to increase the quantity of search engine traffic, but the quality of the traffic must be addressed as well through analysis of the most profitable products offered by the client and rigorous keyword research.
SEO is important for your business in order to be found in search engines and to help bring visitors to your website. Without it, you may fall behind your competition and lose out on valuable sales opportunities. Further, SEO provides measurable data about your online activity, which is instrumental to help with further business decisions.
We can’t encourage it enough. It’s painful to see beautifully designed websites perform poorly in search engines because SEO is neglected. In addition to helping your website perform better in search engine results, SEO strategies are measurable. Your SEO specialist can use several tools to track website metrics, allowing you to quantify the results and calculate your return on investment.
The amount of SEO services you implement depends on your type of website and your business goals. There isn’t a “boxed” solution to implement search engine optimization strategies. A consultation with a WebRight will help you decide what’s best for you in relation to your goals and budget.
Our SEO services are not like the services you may receive from large production-focused, templated SEO solution providers. We are a smaller boutique shop and craft each client’s campaign according to their budget, their niche’s competition level, and their target audience.
One of our happiest clients came to us from one of the biggest names in the SEO industry where they received very little service. Since we started working with the client their traffic has nearly quadrupled and they are consistently setting “highest traffic day” records. We try very hard to work within the limits of your budget, but we do have a monthly minimum engagement fee. Please contact us for more information.
We undertake several different ongoing SEO promotional activities each month. Our process is proprietary, but to summarise, we make sure on-site factors are as optimised as possible, we work with our clients to develop valuable content, we work to refine content management systems, and we develop new external links, among other things.
SEO doesn’t replace traditional marketing and advertising; SEO is a component of it. Traditional methods may still be effective in certain aspects of your business, however, SEO can help you reach entirely new niches or existing niches in a better way, which is crucial in our digital era.
Oftentimes, it’s less expensive to implement SEO strategies, pay-per-click advertising campaigns, and other digital marketing facets than it is on traditional advertising channels.
SEO is “working” when your website it optimised to perform well in search engines and compete in the digital environment. SEO specialists perform preliminary audits to define areas of weakness and then implement strategies to increase performance.
The results are then measured over time in the form of increased website traffic, higher ranking scores, a larger backlinks profile, and more. Measuring how SEO is working is unique to each business situation, but a good SEO professional will be able to report a well-defined “before” and “after” reflecting the positive change due to better SEO.
The internet is a wealth of information, if you know how and where to find the information and interpret it correctly. At WebRight our keyword research starts with identifying your most profitable and desirable products, and then using a number of different research vehicles to determine the exact keyword streams that search engine users are putting into search engines to find your business, and making sure that we are optimising your website for the most popular keyword searches in your area.
You know what products you need to sell to make your business profitable, and we know how to find clients search for those products online.
A meta-descriptions is the text that appears below your page in a search engine result that explains what the page is all about.
Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.
A well-run SEO campaign should be able to show results within 4-6 months. This is defining results as “new, targeted, organic traffic that produces leads.” Of course, there are campaigns that show results in 1 month and there are others that show results in 18 months. The timing of results depends on how competitive your niche is and how talented your SEO provider is. If we assume top SEO talent for a moment, here are some examples that should give you a reasonable idea of what to expect:
A construction supply company (which would have very little online competition and likely hasn’t done much SEO work before) should see real results in about 4 months
A financial institution specializing in the competitive category of payday loans, which is likely to have done SEO in the past, should expect to see tangible results in 12 months
A firm specializing in change management –a fairly competitive category – that has done some light SEO in the past should expect to see results in about 6 months.
Now let’s stop assuming first-rate SEO talent and break down what that part of the equation means; because if you do ineffective SEO, your results could take years to arrive.
There are three factors that determine whether your SEO team is conducting an effective campaign: Content, Consistency, and Charisma. Starting with the first, the quality and consistency of the content you produce will set the stage for Google awarding your site with quicker indexing, higher rankings, and placement for valuable long tail keywords.
Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign.
Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.
This is because of something called personalised search and is related to the history associated with your computer in the different locations. You probably look for more things related to your industry while at work than you do at home, so Google will try to display the results they think are most relevant because of your search behavior.
If you find yourself in this situation, there are many issues that can be causing this. You
may be optimised for the wrong keywords, not enough keywords, or too many keywords. Your website must also have clear next steps to have a potential new customer take.
Do you want a new customer to call, request a quote, come in to the store, or buy online? Choosing the correct keywords and a strong and clear call to action on your website are vital to the success of any website marketing campaign.
Here are the basics:
Have a search engine friendly website
Install conversion methods on your website
Work with a white hat SEO company
Work with an SEO company with proven results
Be involved with your website-make it an integral part of your overall marketing campaign.
Manage your website-keep it updated with a strong call to action