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SEO: An Introduction to Meta Descriptions

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Meta Description

If you have basic knowledge on SEO or Search Engine Optimisation or have worked with a specialist, you have probably come across the term “meta descriptions.” What are they exactly? How important are meta descriptions and how do they help your website?

Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. It provides a concise explanation of what a specific web page is all about.

Meta descriptions usually help users decide whether the article or the webpage is relevant to the specific search they have conducted.

How do meta descriptions help your website?

Gives Information to the Users
Giving the right information about your website or the webpage can boost relevant traffic to your website. Also it affects the search engine’s algorithm for normal web search.
Improved CTR (Click Through Rate) & Organic Search
A detailed and eye-catching meta description can help you increase your CTR and organic search positions. Giving clear and concise information to people means that the people who come to your site are more likely to be interested in it. This lowers the bounce rate and will give you higher search engine rankings over time.
Social Media Visits
When it comes to sharing your content through social media pages, page meta descriptions are also displayed on sites like Facebook, Twitter, etc. But without meta descriptions, social sharing sites will automatically use the first text they can find, which may not provide the best description of what the page contains.
Meta Description “Sells” Content and Products
A great meta description can entice users to visit your site, which means more potential customers viewing your products and services.

Meta descriptions play a vital role when it comes to search queries and page rankings for search engines. This is why it is considered to be one of the pillars in on-page optimisation.

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