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The Importance of Website Maintenance

the-importance-of-website-maintenance

Having a website for your business is a keystone for success. It is invaluable when it comes to  introducing your products and services to a wide market. As a website owner, you need to ask yourself if your website is living up to your expectations? Is your website driving traffic and revenue for your company? Are you getting the most out of your investment?  Is your website working hard enough for you?

If you answer “No” to any of these questions, then you should perhaps step back and evaluate what is lacking in your online presence.

Some website owners engage a web design company to build their website. Once the site is up, business owners get preoccupied with their business and  forget about their website and its importance. A lot of people fail to recognise the money-making potential of their website.

In our years in the SEO and website development and maintenance business, we encounter many business owners sharing the same  “build and forget” mentality.

Revamp and Rediscover Your Website

Websites are like your front desk or resume in the world of the internet, thus it is important to regularly update some of its critical components. Unknown to many, website maintenance plays a big role in your website’s ability to bring in revenue as well as generate interest in your products and services. Today, we’ll give you some tips on how things should be done when attending to website maintenance.

 

1. The Right Impression

When people visit your website, you have a couple of seconds to give them the right impression. If they don’t like what they see or they can’t find what they are looking for, they will simply move on to other sites — most likely your direct competitors.

With this in mind, it is important to keep the pages updated, especially the blog or article page and your promotions or monthly offers page. Also, don’t forget to maximise your landing pages (e.g. homepage) for each keyword that your company currently uses. An outdated website will definitely not make a positive impression.

 

2. Target Repeat Customers

In marketing, it is easier to keep a client than getting a new one. The best way to keep a client is to provide them relevant information that helps them in their goal by perhaps sending them relevant newsletters about your company, creating informative blogs and sending them your latest promotions and discounts on your products and services.  Newsletters and blogs can be linked to your site, bringing your existing customers back to your site again and again.

 

3. Boost Search Engine Value

SEO plays a big role in the success of your website. Sadly, there are some businesses that see SEO as unnecessary expense. Due to search engine updates, search engines are now more efficient in ensuring they generate quality search results. Google, for example, values user-interaction when it comes to searches. Keywords are now based on how engaging the content is on websites, not just the keywords. This means, they also take into account the number of posted likes and shares, among other factors.

Driving traffic depends on how your website works and how often you update it, together with keyword and search engine updates.

 

4. Keep Up to Date

Patches and security updates are important for a website to run smoothly without having security breaches.

Hackers are everywhere on the internet, which means your site is  vulnerable.  Unfortunately, these unscrupulous operators don’t just target big business – everyone is at risk.  Using malicious files like Trojans or worms, they easily breach outdated security capabilities of neglected websites and steal information or even money from you and your business. Sometimes, there appears to be no motive for these attacks, other than an intention to cause you inconvenience and loss while your site is down.

 

5. Technical Support

To stay relevant and highly competitive, it is important to stay ahead of the latest trends and updates. Valuable technical knowledge has been proven a powerful source of leverage for industry domination.

These are just a few key points that you need to take into account when contemplating  whether a website maintenance service is worth the investment.
If you need some help with website maintenance, Webright Australia is the leading provider of first class website maintenance services across Melbourne and beyond. Contact us today!

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