It’s a novel idea to start your own website or run an affiliate campaign, but the truth of the matter is that SEO will always play a huge part. The reasons why you need SEO professionals can vary, seeing as everyone has their own agenda, but SEO is always considered an investment. If the right people are working on it then it doesn’t take very long to see a return on that investment.
You are probably thinking why shouldn’t you just do some typical advertising through PPC and social media? If traffic is coming in then why worry about organic traffic? The bottom line is that you will need to continually pay for advertising if you don’t get your site optimized. The latter doesn’t cost nearly as much and the best part is that organic traffic is the highest quality you can get.
Now take into consideration the power of SEO. Statistics show that most, if not all users, typically get what they are looking for within the first page of the search result. If they don’t see anything close to what they are looking for then they will most likely start a new search altogether. Seeing as search engines have the highest market share at about 80% don’t you want to be tapped into this resource?
Unfortunately the whole SEO process is rather difficult. Even though search engines love to proclaim that getting ranked is easy with quality content, it’s not that simple. Algorithms are constantly changing and if you don’t have the knowledge to follow these changes then you are going to get left behind.
So what is stopping you from just placing quality content on your site and watching the traffic roll in? The big problem is competition. Unless you have a site that is completely unique in every sense of the word then you are going to have a hard time standing out.
SEO professionals use various tactics to increase page rankings and it usually starts with the website setup. Yes, many platforms come SEO ready so-to-speak, but there are still tweaks that need to be done.
Then there is the matter of keyword research and how content should be approached. It’s crucial to get the balance right here, because too many keywords lead to getting penalized. In fact, it’s better to focus on key phrases these days.
Another tool professional will be looking at is how well your site responds to mobile devices. It’s good to know that at least 60% of shoppers access the internet through a mobile device and if your site isn’t mobile friendly then it’s going to cost you a high positioned ranking.
These are just some of the aspects that go into SEO. It’s a constant practice that will always keep changing, but it will never become less relevant. Instead, it will grow more important as the algorithms adapt to search habits.
If you want to get on the front page of the search engines then get professionals to do it for you. You won’t be disappointed.