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Choosing the Right Domain Name

website building

Starting your own website requires you to have a domain name. One can’t stress enough the importance of choosing the right domain name. After all, it is essentially your brand identity online.

A domain name is similar to choosing your own business name – people will remember your business together with your website. But what are the things to remember when you are choosing the right domain name for your business?

1. Easy to remember

There are millions of domain names out there and many of them are belong to your competitors. Choosing a memorable and unique domain name can make the difference between your customer coming back to you or your competition. You domain names is like branding your product in the internet.

2. Make it short

Domain names that have fewer characters are easier to remember, but make sure it still has meaning. Shorter domain names are easier to spell, type and to share. Long types of domain are often cut-off or not shown fully, making it difficult for people to remember.

3. Keywords and target area

It is also possible for businesses to add their keywords and target area in their domain names for example, www.CarpetCleanersAustralia.com or www.glassrepairmelbourne.com. This will help you in your future SEO campaign.

4. Do Research

Make sure the domain names you want to use are not taken or used by another company. Be careful with copyright and intellectual property infringements that can turn into legal messes.

5. Domain name extensions

There are several domain extensions aside from  .com or .net. These extensions have their own specific uses, so make sure that you’re using the right one.

  • .net: Used for technical or internet infrastructure sites
  • .org: profit or non-profit organizations
  • .info: Used for informational sites
  • .me: personal information websites like blogs, resumes
  • .biz: business or commercial use website
  • .co: company, commerce and community sites
  • .com: most popular extension, which is often associated with the US
  • .com.au used for Australian sites

So what’s the perfect domain name for your business? If you need help in building your website, or advice on selecting and registering your domain name, we can help you here at WebRight, just send us an e-mail or give us a call.

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