Article syndication has always been a great way for your website to gain exposure. There are many syndication sites out there, including Social Media Today, B2C, and Steamfeed. But what is syndicated content and why is there so much apprehension about generating duplicate content with this practice? Syndicating your content simply means submitting your content to different syndication websites.
Unfortunately, most webmasters have this habit of publishing content on their website and then taking their content verbatim and pushing it to the syndication websites. For most website owners, Google has the tendency to rank the syndicated article better than the original one. It’s really nothing personal.
If you’ve been reading blogs on Search Engine Optimization, you already know that the giant search engine actually takes into consideration 200 factors to rank a website at the top of the search results. Content syndication websites seem to have tackled all 200 ranking factors, making webmasters lose in the battle between duplicate content Vs syndicated content.
Everything else being equal, Google will often display the content which was released first – your original article. However, in the case of duplicate content vs syndicated content, the syndicating website is a far more authoritative site with more back links, higher page rank, which gives the syndicated copy greater ranking than your original copy. So, how do you make certain Google recognizes you as the original author of an article?
Make certain that you are only syndicating to trustworthy sites, and when you’re syndicating, make certain that the websites are connected to the original article found on your website.
There are many so-called online marketing experts out there who are totally against syndication. They make a good argument against syndicating with very large and authoritative sites like Huffington Publish and Mashable. They argue that there might not be enough links to your article to force the search engine to credit authorship to you.
But for us, however, even if it’s the syndicated article gets the top ranking, you would still be at the winning end of the deal if the top result provides a link back to your article. But that’s just our two-cent’s worth on the subject.
While we’re on the subject, we’d like to point out a common misconception in the SEO industry. Duplicate content does NOT refer to content that’s found on two different websites. It actually refers to content that is the same or very similar that is published on the same website.
Syndicated, on the other hand, is the same story that’s published across different platforms. A story published on Agence France Press (AFP) or Associated Press (AP) and that’s circulated on TV, published on other websites or is picked up in Google news are very good examples of syndicated content.
Syndicating content is natural and Google knows this. That’s why it doesn’t punish websites that publish them. Duplicate content, on the other hand, and that’s the reason why punishes websites with duplicate content in them.