Ways to Measure Your e-Commerce Ad Campaigns

E-commerce Ad Campaigns

A lot of businesses are resulting to selling their products online. As you notice that e-commerce sites has been popping like crazy over the past months. The e-commerce industry is booming. To help promote your e-commerce sites, you need to have a sound plan for your advertising campaigns. As a business owner, how do you measure your e-commerce ad campaigns?

We have listed the some essential tips in helping you measure your e-commerce ad campaigns.

1. Setting up a goal for your campaign and knowing what you want to achieve.

To be able to help you measure the effectiveness of your campaigns, you need to set out goals and objectives – the reasons why you are doing this in the first place. The biggest mistake you can make for your business is buying random ads.

Sample goals to help you:

• Increase product sales by at least 2%
• Get at least 2,000 mailing list subscribers
• Sell 1000 items by the end of the month

2. Set up metrics to help you evaluate if the campaigns you set are effective.

With the goals set, the next thing to do is find tools to help you measure. Find out the necessary data for you to be able to reach the goals.

• The average number of product views per visitor
• Product revenues
• Ratio of visitors who just viewed the products against the visitors who viewed and purchased from your products.

3. Setup a Plan on How to Traffic Your 3 Essential Metrics

A lot of goals from the ad campaigns rotate on a visitor that clicks through the ads and be able to do something on your site – this means purchasing a product. So over time you are able to measure these metrics in a simpler manner where you are able to follow important events of your customer’s purchasing cycle.

• Homepage visits
• Newsletter opt ins
• Browsing through the gallery or products
• Viewed particular products
• Favorite a product or added to their wishlist
• Added a product to the shopping cart
• Completed the purchase

As soon as you have setup your event tracker, then you’d be able to easily calculate your metrics.

4. Media Creation Variations

Popular ad networks such as Google, Facebook, LinkedIn and other ad networks available online to help you build several ad variations and be able to find the best performing piece of creative. Some of these tools has its own metrics to help you measure and which is getting more traction.

5. Test Tracking for Your Metrics

Before you hit the submit or publish button, make sure you do a test run on all your tracking and verify that they go directly to the link you want to promote. Why not try it to the different products and be sure that each revenue is associated with the product accordingly.

So, if you have some ideas and tips, do share with us or let’s start a discussion.