In a nutshell, SEO is a method of improving your website’s visibility in organic/natural means – meaning, not paying for ad spaces in the search engines just to get found.

How Do Search Engines Work?

What is SEO and Why Does It MatterThe search engines crawls the internet using electronic spiders with the main purpose as to visit and revisit a website, index – meaning to categorise and organise the information being gathered and put it up somewhere when someone does a search, it can be found quickly. Imagine that, with all the websites available online and without these search engine spiders, these websites are just floating with information and searching through them can be a hopeless task!

So when a user does a search online – enter their search query on any search engine such as Google or Yahoo, the search engine then returns website that is relevant or that matches to your search query. The website that has good content quality and provides a high relevant list of search results based on the search criteria is the website that will be on the top of the list.

If you are wondering how Google works with their search results, these are actually based on several formulas (algorithms) and are quite complex for people to understand how it operates. Their algorithms changes constantly, and trying to be ahead of the game is not possible for Internet Marketers, however, you can stay abreast on the changes every time Google releases their new algorithm updates.

So what does this mean for website owners?

A lot of users use the search engine to get information on certain products or service or for personal research. Having a website is on the top search results based on a particular search query is very valuable. Imagine if that is your website and having it in the first page above the billion other pages online is something to brag about. So what’s in it for you – especially if you have an online business, you get a higher probability of getting a lot of visitors and have a chance of converting them to sales – depending on what your site offers.

If you do not know how to go about marketing your website online, leave that to the experts. Having a professional do the marketing campaigns for your business is recommended – that way, you don’t have to waste your time and efforts in all the nitty and gritty stuff. You just need to concentrate on getting sales and close the deal and leave the dirty work up to the pros.

WebRight Australia offers Search Engine Optimisation for websites that need some help in getting found online. If you want to generate sales, you need to invest a little to be able to hit your goals.

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