Now that we have mentioned already four out of seven website maintenance strategies, we are now on our fifth topic, which is constant monitoring of your website rankings. A website’s ranking is always the top measure of success in SEO – as it determines whether your marketing tactics have been successful or a failure. This is what every SEO marketer – seasoned or not, strives for.
However, over the last few years in the search engine land, Google has stirred this up a bit with its constant changes to its result pages, it has introduced a more personalized and localized results. As you may notice, there are a lot more videos and products showing in organic searches. This makes the SERPs unique to a certain search phrase, location and other factors.
So, the main question is, why do you need to monitor your website rankings anyway? Well, here are some reasons why you have to:
These are other forms of metrics such as conversions, engagements or other ways that any marketer – specifically SEO specialists prefers to track aside from the rankings.
If there is sudden change in rankings, this can indicate that there might be some problems with your SEO strategies. Remember that traffic fluctuates depending on the current search trends and also by season, so a small dip in the number of visitors can get unnoticed.
However, if there is an unexpected drop in the rankings for specific keywords you are ranking your website for, and then that’s when we have a problem. We all know that Google rolls out new updates or the site may have been penalised or maybe because your site had some technical issues.
In SEO, there are no ultimate solutions and most of the time, you have to experiment your strategies if they work or not especially during the major search engine updates. However, these experimental strategies have just one thing in common, and that is to measure their effect in the changes with the keyword rankings.
Monitoring your ranking can help you discover new keyword opportunities or help identify ways to increase your website’s visibility.
Not knowing how your site performs will just indicate that you will have no way of knowing whether your site is successful or not.