You can expect that there is going to be some fluctuations in your search engine rankings which may be due to search engine algorithm changes or ranking formulas or even because your competitors tried to get ahead of you.
You know that there are a lot of sites added to the web every day and monitoring your search engine rankings is important if you want to be competitive enough.
For every web owner and internet marketer, it is crucial to know where the most of your traffic comes from to be able to help you make the needed adjustments in your marketing efforts.
We all know that there are a lot of websites being added to the World Wide Web on a daily basis and sometimes keywords that got you to high rankings before may not work anymore. You may have a high search ranking on particular keywords before, but if you are no longer receiving that traffic, it is time to evaluate your keywords.
It is important to understand that ranking #1 in a keyword that anyone hardly searches for or nobody search for at all is useless. This does not guarantee any traffic for your website.
In order to maintain good rankings in the search engines, you need to research for new keywords that are related to your site. However, it doesn’t have to stop there. Any new keyword you have chosen for your site, it has to also reflect in your content such as in your title, subtitle, body and headings. You need to reorganise your website with the new keywords if you really want to get a good ranking position as well as more traffic.
An important part of any SEO strategies is to determine the keywords being used by your competition. You need to analyse where your competitors are currently ranked, their number of incoming links and finding out what the quality or authority links have linked to them.
There are a lot of websites that continuously update the content or expand their content to get higher rankings. Before adding new content, you need to make sure you research the keywords that are relevant to the site or industry you are writing about before writing anything.
Having a lot of web traffic to your site does not necessarily mean that it guarantees your sale. Conversion depends on how effective your web copy is.
This means the number of quality websites that are pointing back to your website. The better your site popularity and rankings would be if you have more authority or quality sites linking to your website.
Tweak if you must in order to have simple site navigation for your visitors. Make things easy to navigate and also address any issues of broken links.