Content marketing is one of the best ways to promote your company without spending a lot of money.
Compelling and shareable content can easily go viral and create traffic towards your website. Creative
content takes different forms. Here is a list of the kinds of content you can use for your SEO campaign.
1. Blog Post
This is the easiest way to promote your website through SEO content. With an engaging blog
post, you’ll be able to attract potential clients and subscribe to your website. These people will
find you when they search for information mentioned or contained in your text. Posting
information about your products and their use, tips and tricks and things to avoid can bring
potential customers to your site, and also give them confidence in your company.
Infographics are images that contain data about a certain subject related to your company or
products. These infographics can easily rack up website views and links towards your website.
Infographics are also great content to be posted on social media sites for views and shares that
will strengthen your social media authority.
3. Vlogs or Video Blogs
Videos can be easier to rank than your typical text blog or page. Depending on your type of
business and keywords used, videos can be a very effective way to reach your potential
customers. In making videos, try to illustrate your services or products (How to’s, facts, etc.).
Many people prefer to obtain information by being told about something, rather than reading
the information. Using videos means these people are more likely to go to your website than
your competitor, who doesn’t use videos.
4. How to’s or Guides
This blog can be done both in text and video format depending on how you wish illustrate the
guide. Make sure to make the guide easy to understand and cover things which you get a lot of
questions about. Not only does that mean that you will get more traffic to those guides, but it
can have the added bonus that you do not have to answer the same question over and over
It’s a kind of article that gives a list on a specific topic (e.g. 10 ways to effectively Monitor your
Website, 5 Benefits of Regular Machinery Maintenance).