Building your reputation as a business can be done in different things but in the online world, we do it the professional way. For small businesses, it is essential for us to get our businesses to be shown online through search engines, social media pages, local directories and more. Today we’ll discuss to you the importance of Off-Page SEO to help you improve your rankings in major search engines.
Off Page Optimisation Tips and Guidelines
Blogging is one of the best way to promote your company online. Also, it gives your clients a preview on “what’s new” within your company and giving them a reason to come back to your website. If you’re not that good in writing, you can always hire or invite a guest blogger to write for you inside your website. Photos, video and infographic blogs are also types of blogs you can post on your website.
This includes the following
• Blog marketing (Do-follow Blogs)
• Blog Submissions
• Video Submissions (Youtube, vimeo etc.)
• Photo Sharing (Pinterest, flickr, photobucket)
Make sure to submit your business through different search engines (Google businesses, Bing Businesses, Yahoo businesses) and get listed free.
Remember to list your business in different local directory. It may take a while to list your business but in the long run, it will benefit your business.
It is basically building your external links for your website to gain the advantage against your competitors.
• Link exchange
Exchanging links with fellow service related websites that can help you boost your popularity and page rank. Remember, be aware of people or websites that are using “Black Hat SEO”
• Comment Links
Commenting on different blogs (mostly related or same company service) to gain links in their website.
Social bookmarking is a powerful way to promote your website by submitting your latest blog and articles. Make sure to handle the tags well because websites for social bookmarking are often updated. It is to ensure that your bookmarks stays long and easily found inside that website.
Q & A are significant in promoting your capability as a service or product provider. Visit sites like Yahoo Answers or different Q & A websites and answer some related questions for your business. After answer, try to promote your business and place a link within your answer.
PPC is advertising your company with the use of search engine (Google Adwords) and helps you with your targeted keyword. With poor management, you can spend a lot more than you can imagine, but if you have the right keywords and proper analysis of data given, you can be successful with your PPC campaign.
Off-Page SEO can really help your business and if you can’t do it because you’re busy managing your business, make sure to get help with the experts. Don’t hesitate to contact us here at Webright and we’ll do your Off-Page Campaign for your business.