“Bounce Rate” is a term used to describe the percentage of visits to your website which are single session. These are sessions in which the visitor leaves the site from its entrance page without searching for further content. A low Bounce Rate indicates that the people who visit your site generally find it relevant to their search, and spend time browsing through it.
Google Analytics calculates and gives you a comprehensive reports on your site’s bounce rate.
How do you know if your website is effective using bounce rate?
Bounce rates can help us determine the effectiveness of our websites. If your entry page or landing page has a low bounce percentage this means your website is effective in attracting your visitors to browse, and that search engines are properly understanding your site.
A high bounce rate may indicate that search engines are bringing searchers to your site for irrelevant items, or customers doe are not attracted to your home page. For example, a customer may be looking for a cupboard door and you sell roller doors, so the search engine has picked up on the word ‘door’ but your products are not relevant to the customer.
What you should do to improve your bounce rate?
There are lot of effective ways to improve your bounce rate and we’ll give you some tips on how things are to be done.
Visitors tend to visit the website because they are looking for something on your website. If they realise on the first page that you do not sell what they are looking for they will leave the website and that’s another point for your bounce rate.
• Find the right keywords for your website that matches your business or your products. Don’t use unnecessary keywords that will convert into low traffic and higher bounce rate.
• Landing pages are necessary to attract people in your website. Create multiple or unique landing page for specific people.
• Meta descriptions should be appealing and useful for search engine users.
• Improve on your advertising and target the most suitable keywords for your business (PPC or Payper Click)
A slow or unresponsive website, poorly designed and poor website usability increases your bounce rate significantly.
• Make sure you have a well-organised and responsive layout for your website. This helps visitors to navigate to your website easily.
• Website text should be readable for visitors on all devices.
• Use little multimedia for your website. Too many multimedia content means longer loading for your website.
• Make sure that your website is responsive to all platforms including mobile phones.
Having a unique content with the right targeted keywords can be the best marketing strategy and reduces your bounce rates. Also if you have a unique content, it will create traffic for your website through organic searches and social media pages.
• Content should have an obvious message and be direct to the point. Don’t confuse your readers by beating around the bush. Give them the content and information they are looking for.
• Use clean headings and subheadings for your content.
• Target readers who are really looking for the specific information related to your company and products.
• Include relevant images or videos to your content to entice the readers and to make your point.
• Check for mistakes in your content.
• A clear call to action for your readers is essential.