The first time you launched your website, it seemed to have met your needs and served as an asset to the business, is that right?
However, over time, things change and websites supported by several organisational goals can sometimes turn into something that works against your business objectives. Just to note that websites are very crucial to one’s business as it serves as your public persona and encapsulates your company’s image. This can become your primary sales agent for your company’s goods and services or serves as your calling card as it serves as your first impression to prospects – helping them decide if they want to grab your offers and become your customer or not.
Neglecting your website is not a good option, if you want to stay ahead of the game with your competitors. You want that your website serves or is able to contribute to the growth of your company, but if you neglect your website’s potential, it can work against you.
So how do you know when it is time for you to redesign your website? You need to ask yourself these 10 simple questions to help you determine that problem.
If your answer is YES, then it is time to change your website. You know and are aware that business change over time, depending on its purpose and your core positioning in the market. It is given that over time, you have to tweak your business model or you have modified your core positioning and added a new line of offers, then you have to update your website.
If your answer to this is YES, then it is time for a website redesign. You see, aside from the typical word-of-mouth references, search engine referrals provide a valuable revenue for your website traffic and for new customer acquisitions due to an increased traffic. So if you realised that your competitions are outranking you, then it means their search engine optimization (SEO) best practices have been properly implemented and you have not gotten yourself into this area yet.
To be able to get back or outrank your competition, you need to re-launch your website with implementing the proper SEO best practices and that involves better content and better internal linking structure.
If your answer is a definitive, NO, then it is time for you to consider having your website redesigned. If there are not enough leads and new customers that visited your website lately then you need to really reconsider your options for your website.
If your simple answer to this is YES, then you need to consider having your website redesigned. Web moves fast and your website needs to cope up with the changing times or else you’ll risk your business to be out of touch. Visitors that come and go in your website will soon realise and will leave your site if they find out your site is not outdated with what their current needs are. Having new content on the website does not only prove to your visitors that you are up-to-date with the times, but also improves your ranking when it comes to SEO.
Looking objectively on your site and you determine that it has an outdated look, and then you really need to consider having your website redesigned. Website standards and trends change over time and you need to keep up with it if you want to stay on top of the game. An outdated website can only mean that visitors coming to your website will not spend more time and you will not be able to acquire these into customers through the web because you failed to realise this problem.
What other questions that you need to ask yourself or will you need to look objectively whether your website fails you in certain areas to make your business succeed?
Then it is definitely time to have your website redesign. No need to contemplate – it’s a have to if you want to be successful online.