Pivot Points in Content Marketing

What are pivot points? These are events that are the outcomes or results in major changes of an organisation’s history or a personal career. However, the problem lies based on the fact that they go unnoticed and its significance will not be recognised until later.

How do you identify the pivots? Well, you will have to dig deep into the past – the lessons learned and the opportunities that formed. The great thing with digging deep on the past pivot points is that you’ll often uncover a story of opportunities that can help you with defining your brand and create a very good story-based content marketing.

So, by you identifying the key turning points of your past, you are then able to recognise the potential pivot points as they occur and better equipped to create more opportunities for future pivot point for your company or yourself.

Types of Pivots

There are actually two types of pivots – the reactive and the proactive. These are the two types of drivers that create these turning points.

REACTIVE or the compelled circumstances

In most cases the pivots were caused by external factors like a job promotion or the loss of a job.


These pivots occur when the person found greater challenge and opportunities elsewhere and made the decision to make the change happen.

You need to take a fresher look into those turning points of your company or personally – you’ll find out that those unacknowledged turning points will bring you a better perspective and more lessons learned in each of them.

You can create a questionnaire as a guide based on “Roger C. Parker’s Published & Profitable Turning Point Worksheet,” to identify each of these turning points such as:

  • What happened?
  • What was the core idea of the event?
  • What caused the event? Of course for every course of action there is always a reaction.
  • What actions have you taken when it happened?
  • What skills or traits that you have displayed then?
  • What was the event’s long term significance to you or to the company?
  • What are the lessons learned?
  • How can others benefit from your story?

All these are helpful in identifying your turning points and to create stories out of these.

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