SEO is an acronym for Search Engine Optimization, which is really just sending your message to people who are looking for it on the search engines. The way that this is done is to use the “keywords” that the people are searching for the most.
Tools such as Google’s keyword tool, Micro Nichefinder, and others can tell you how many people are actually searching for a term and what the competition is for the same search term. If you get favorable results as far as lots of people looking and not many website supplying, that is when you have established what they call a good “niche.” that you can build a website that you can market to.
If you are able to have that luxurious position, you have a very good chance that you can rank very highly on the Google search engine and that is where you will get all of the traffic to your website.
Of course, now that is not always enough nowadays to get you ranked, due to nearly everybody catching on, but still you have to remember that there are literally millions of niches that are yet undiscovered.
There are other little tricks that will help get your website ranked. Back links are actual links from authority websites that link back to your website. Google says that if you have lots of people coming to your site from sites that are ranked more highly than your site, you must be important enough to get some ranking.
Today there are many other strategies too such as blogs, social media sites, and the most up and coming trend, mobile marketing.
It is estimated that nearly 70 per cent of all of the searches are now occurring on mobile devices. Nearly everyone has some sort of mobile device such as a smart phone, an iPad or tablet, and nearly everything can be gotten from there.
Many people have abandoned their desktop computers, their laptops, and even their televisions and land line phones. It does mean that life is much more convenient if you can get all of your internet information from one mobile device.
The real secret to good and consistent SEO is the ability to create and maintain what is called “great content.” All that really means is that you are able to actually deliver exactly what people are looking for. People will come back again and again, and become a loyal follower if they can always get what they are looking for at your website.
SEO will get the process started, but great content will keep them coming back. Content must always be fresh and new, and be attractive to those who were seeking it in the first place.
As SEO gets more sophisticated it takes more and more strategies to get rankings and keep them. The latest one is to use YouTube videos to tell your story, and it is a lot easier to rank a good video on Google, than a website.